Last Updated ·December 2, 2018
Cookies are meant to make the user's visit to the website easier and more user-friendly. For example, with online shopping they enable the website to "remember" on your next visit what products you have in your shopping cart, or to automatically display your preferred layout and font size. However, not all cookies are useful and solely for the user's benefit.
For example, tracking cookies are used to follow your behaviour on websites and place advertising accordingly, or to make websites more user-friendly. You should accordingly think about which cookies to accept and which to reject. For this decision, it is helpful to know what kinds of cookies there are.
These cookies make it possible to analyse use of the website to measure and analyse performance.Functional cookies (first party cookies) are legally defined as cookies which are not essential for using a website. However, they perform important tasks which make surfing more convenient. For example, these cookies save your settings such as choice of language. The information they contain only applies to the accessed website.Performance cookies are cookies which capture information about how a visitor uses a website. In other words, which page a user accesses most frequently, and whether error messages are displayed. These cookies do not store any further information, and they are used exclusively to enhance user-friendliness and match websites more specifically to the user. These data are also stored exclusively in anonymised form. The following tools are used for this purpose on this website:
Website analysis - Google Analytics
Use of Wistia (embedding videos on the website)
Our website has embedded videos from the online video provider Wistia. Wistia is a service of Wistia, Inc., 17 Tudor Street, Cambridge, MA 02139, USA. We use a special mode of the video player ("privacy mode") which only collects anonymised use data, avoids session and cookie tracking and anonymises the user's IP address. You can find further information on data protection and the cookies used on the internet at this link.
If you are logged in as a Wistia member, Wistia will assign this information to your personal user account on that platform. You can prevent such assignment by logging out of your user account before visiting our website.
If cookies are used for marketing purposes, we call them marketing cookies. They are used to display advertising which is matched and relevant to the user. They are also used to establish the frequency of appearance of an ad and determine the effectiveness of an advertising campaign. The following tools are used for this purpose on this website:
Using the Google Inc. remarketing function
Alternatively, you can deactivate the use of third party cookies by accessing the deactivation page of the Network Advertising Initiative
and using the further information there concerning opt-outs. You can find further information on Google Remarketing and the associated data privacy statement here.
Use of Twitter universal website tag
With the Twitter remarketing function we can offer visitors to our website ads from the Twitter platform which are based on their interests. Twitter uses "tags" for this. The tags log visits to the website and collect data on use of the website which is pseudonymised and nonpersonal. If you subsequently visit Twitter, integrated ads are displayed based on your interests.Storage of conversion cookies is based on Art. 6(1)f GDPR. The website operator has a legitimate interest in analysing user behaviour to optimise both their web service and their advertising.If you do not want Twitter to address you with targeted advertising, you can deactivate this function at Twitter here. Twitter also supports the "Do Not Track (DNT)" option. You can activate this here. You can find further information on data protection at Twitter and Twitter advertising here.
Use of LinkedIn Insight
We use the LinkedIn Insight Conversion Tool of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA, which enables us to receive information on the use of our website and offer you advertising content matched to your interests from other websites. For this a cookie with a 120 day term is set in your browser which enables LinkedIn to recognise you when you visit a website. LinkedIn uses these data to create anonymous reports for us on advertising activities and information on how you interact with our website. Storage of conversion cookies is based on Art. 6(1)f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both their web service and their advertising.
You can deactivate the LinkedIn Insight Conversion Tool and interest-based advertising by opting out at the following link.
If you are a LinkedIn member, click on the field "Decline on LinkedIn".
Other visitors click on "Decline".
You can find further information on data protection at LinkedIn here.
Use of Facebook Pageview tag
With your consent our website uses the Conversion Tracking Pixel Service of Facebook, Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”).This allows us to follow user actions after they are forwarded to a service provider’s website by clicking on a Facebook ad. This enables us to record the effectiveness of Facebook advertising for statistical and market research purposes. The collected data remain anonymous, which means we cannot see the personal data of individual users. However, the collected data are stored and processed by Facebook. Storage of conversion cookies is based on Art. 6(1)f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both their web service and their advertising.
Facebook can combine the data with the data for your Facebook account and uses the data for its own advertising purposes in accordance with the Facebook data guidelines. Facebook Conversion Tracking also enables Facebook and its partners to show you advertising on and outside Facebook. In addition, a cookie is stored on your computer for these purposes. Click here to withdraw your consent.
Use of Adform Marketing
In order to improve the convenience and quality of our service we use the web services conversion tracking and retargeting technology of Adform ApS, Hovedvagtsgade 6, 1103 Copenhagen K, Denmark. Adform receives and processes the data generated by using the corresponding cookies on our website.Conversion tracking: The temporary cookie for conversion tracking is set if a user comes into contact with an ad placed by Adform.Users who do not wish to participate in tracking can deactivate the Adform cookie in their internet browser. You can remove cookies stored on your computer by deleting temporary internet files.Retargeting: The temporary cookie makes it possible to target internet users on our partners' websites who have already shown interest in our website and our products. In retargeting, the integration of the ads is guided by a cookie-based analysis of prior user behaviour. You can find further information on Adform's data privacy
Use of HotJar
For further details, please see the 'about Hotjar' section of Hotjar's support site.
Third party cookies
If third party content is integrated into a website, the third party can set cookies even though you are not directly on their website. These are called third party cookies. They enable the third party to store information on you as a user and identify you if you visit their own website so that they can present a website modified for you. For example, this is possible if YouTube videos are embedding in a website.